The VCU Brandcenter (often called Brandcenter, formerly known as VCU Adcenter) is a graduate program in business, with a concentration in branding at Virginia Commonwealth University . The program won an O’Toole Award in 2009 and by Creativity Magazine in 2007. The VCU Brandcenter offers students a master’s degree to complement the advertising portfolio students create. The program is known within the advertising industry for its intensity. However, students who graduate from the program earn valuable real life experience to develop brands on a global scale.
The program allows students to choose one of five different areas of study in marketing and advertising. These sections or tracks are copywriting, art direction, communication strategy, creative brand management and experience design. Students study within their track for roughly two thirds of their classes. For the remaining third, all tracks combine to teach how to use branding and advertising to solve business problems.
The current VCU Brandcenter building was designed by South African architect Clive Wilkinson.
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